#marketing vino
Articles on the topic of marketing vino.
Yao Ming: good wine does (not) come in small barrels!
Investing and reinventing oneself in the wine business is a trend that has taken off in recent years: former managers, movie stars, singers, musicians and athletes realize that, beyond deploying capital and profiting from this world, it is also possible to "elevate" oneself culturally or at least give oneself an intellectual air (sometimes fictitious!).